Online Survey Tools – Market Research

Market research surveys are meant to gather any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants. Surveys gives insights about market information and requirements. surveys generally examine the effects of people on particular business process (Product or Service).

Online surveys can be a huge help in understanding what constituents think and how successful the respective programs are, without breaking the budget. Online survey helps in this regards. Online survey tools can be a very cost-effective way for delivering surveys and collecting and analyzing results through one central system.

We have no of online tools for this purpose, Some are free and some are with basic subscription.

Online Survey Tolls

A number of free and low cost online tools provide easy interfaces for building surveys and viewing reports online. These packages can be a great fit for smaller surveys where advanced question types, survey logic and results analysis are not required.

• Kwik Surveys (kwiksurveys.com) - Kwik Surveys is a Free to use survey builder. Kwik Surveys to be easy to use for all experience levels so one will quickly be creating surveys.
• Smart-Survey (www.smart-survey.co.uk) - Smart-Survey is an Online Survey Software designed to help users to create a survey, publish it online and view results graphically in real time.
• FluidSurveys (fluidsurveys.com) - Create powerful surveys with logic, multimedia & tons of question types at a fraction of the cost.
• LimeSurvey (www.limesurvey.org) - LimeSurvey basically contains everything you need for doing nearly every survey with grace.

• SurveyMonkey (www.surveymonkey.com) - SurveyMonkey offers a popular online hosted survey tool that works well for basic surveys. The free version might be useful for very small and informal surveys, but allows very little customization of the look of the survey, no downloads of reports or data, and can only collect 10 questions and 100 responses per survey.
• Zoomerang (www.zoomerang.com) - Zoomerang is similar to SurveyMonkey in many respects, but offers in general a somewhat more powerful package for somewhat more money.
• SurveyGizmo (www.surveygizmo.com) - SurveyGizmo offers an API for integrating survey functionality into websites, blogs and other applications, including integration with Salesforce.com.
• QuestionPro Online Survey Software (www.questionpro.com) - QuestionPro is web based software for creating and distributing surveys. It consists of an intuitive wizard interface for creating survey questions, tools for distributing survey via email or website, and tools for analyzing and viewing results.
• FreeOnlineSurveys (freeonlinesurveys.com) – Create your own Free online surveys. With FreeOnlineSurveys.com one can create online quiz , online survey, generate online polls, and generate forms by using the free form generator.

• KISSinsights (www.kissinsights.com) - KISSinsights gives your customers a way to Ask a question (or two) and customers will see it slide up from the bottom right-hand corner of respective site.
• SurveyWizz (surveywizz.com) – With SurveyWizz one can choose from a variety of different types of question, and arrange them in any order using simple drag-and-drop interface. Customise survey features, choose a colour scheme to suit website and see a live preview of survey at any time.
• SoGoSurvey (www.sogosurvey.com) - SoGoSurvey provides the most advanced step-by-step survey designing tool within a highly user-friendly environment. The key to obtaining good data through a survey is to design a survey with good survey questionnaires.

* Basic plan comes for free, Based on requirements the subscription plans applies. It differs among companies.

What Do Online Survey Tools Do?

Good online survey tool will allow you to easily define your survey questions and the possible responses using an online interface, and then send constituents a link to answer the survey online.

• Flexible survey look and feel. A survey that has prominent branding for a survey tool rather than your organization can be off-putting to constituents and decrease your response rate. A package that allows you to update colors, font and header graphics can help you match a survey to your website or organizational branding.
• Skip logic. As you design more complex surveys, it’s often useful to let respondents skip a whole section of questions that don’t apply to them. Survey skip logic lets you define, for instance, that those who answer “no” to question 10 should skip to question 15.
• Piping. Piping allows you to pull answers from one part of a survey into another. For instance, if someone says in one question that they live in Hyderabad, you can then ask them in a follow-up, “What’s the best thing about living in Hyderabad,” filling in the name of the city from the previous question. More sophisticated packages allow you to combine skip logic and piping to customize surveys even further.
• Randomization. The order of a set of questions, or the set of answers to a given question, can often affect survey responses and thus the quality of your data. Features that automatically randomize the order of particular questions or answers will help avoid this issue.
• Website integration. While many packages create surveys in their own web page, some let you embed them into your existing website. This can be a particularly useful way to do quick, one-question surveys (called polls), or to gather opinions from web visitors in a longer survey.
• Data analysis. One of the primary differentiators between inexpensive packages and their more expensive counterparts is their ability to help you to analyze the data and understand the meaning behind the results. Most packages provide simple reports summarizing the answers to each question, and many will let you download them into Excel or another tool for further analysis. More advanced packages allow cross-tabulation to see the data relationships between different sets of questions, or complex statistical analysis.

Sources used: Idealware.