Wednesday, May 9, 2012

Google Analytics for Effective Market Research


Google Analytics is a free Web analytics service that provides statistics about the visitors to a website. A premium version is also available for a fee which will majorly helps for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.

Google Analytics is a powerful web page tracking tool that will give you enormous amounts of information regarding who is visiting your site.

Google analytics reports will tell you …

-> How many visits you had.
-> How many were new visitors.-> How many were returning visitors.
-> How many were absolute unique visitors.
-> Which pages were the most popular.
-> The average length of time on a page.
-> How many folks bounced off a page. (Visitor stayed only a few seconds.)
-> The average number of pages people visited.
-> Where your visitors came from. (country, state, city)
-> How people found your website. (direct / search engine / referring site)
-> What kind of browsers they used.
-> Their connection speed.
->Their service provider (Internet service provider).
-> Which keywords they used in search boxes.
-> Which pages they entered your site on. (It’s not always the home page.)
-> Which days of the week you received the most traffic.
-> If you’re getting significant traffic on days you ran other promotions?
-> And, a lot more cool data.

To get started simply type in Google Analytics in your search bar and get going. When signing up, you can add as many other users to your account as you like so long as they have a Google account. This means that other key people can access your data as well.


Google Analytics for Market Research
Google analytics Real-Time is all set to hit the globe with its newest promises.

Assess the effect of social medias- Estimating the immediate effect of social medias can be really easy with this new Analytics, according to some market research experts. Either you update a new blog entry or tweet your new launch, your real-time Analytics will show immediate results against these social media updates.

Evaluate campaign- This is another big advantage of this real-time Analytics. You can get a good idea about the site statistics without any extra need to do any market research. Now, no need to do a thorough keyword research every time you want to launch a new campaign. Just check out the Analytics and find all the details instantly.

Real Time Reports- This new version of Analytics lets you enjoy real time reports anytime you want to check it out, though this facility is available only for the Administrators account or if the account has been given proper access. To get these privileges, you need to upgrade your market research tool, Analytics, to the New Version (look out for the notification at the right top corner). And in the left hand Dashboard tab, you will find the Real time reports.

Google Analytics features:

Analysis Tools

  • Real-Time reporting: Measure activity as it happens
  • Custom Reports: Define the information you want to analyze
  • Custom Variables: Create and analyze your own custom segments
  • Advanced Segmentation: Easily analyze specific sections of your traffic
  • Dashboards: Organize, monitor, and share KPIs
  • Visualization: Learn the path visitors take through your site
  • Sharing: Now everyone in your organization can collaborate
  • API and Customizations - it's your data, format it the way you want
  • Analytics Intelligence which allows to create alerts and custom alerts.
  • Annotations which allows users leave shared or private notes right on the graphs.
  • Advanced Segments - Segmentation of visits

Content Analytics

  • Site Search: Get visitors to their destinations faster
  • In-Page Analytics: See how visitors move within your site
  • Site Speed Analysis: Uncover problems before your customers do
  • Event Tracking: Understand what visitors do on your site
  • Make your AdSense program more effective

Mobile Analytics

  • Mobile Device Reporting: know which mobile platforms work best
  • See where mobile traffic comes from
  • Measure mobile app performance

Conversion Suite

  • Understand how visitor behavior leads to sales and conversions
  • Improve your online sales with Ecommerce Reporting
  • See the complete picture of campaign performance with Multi-Channel Funnels
  • Follow the different paths that visitors take on your site
  • Make better marketing decisions with Attribution Modeling
  • Multi-Channel Funnels to see how your marketing channels work together to create sales and conversions.

Social Reports

  • Measure the impact of social media on metrics you care about
  • Learn which social sources refer engaged visitors
  • Discover what your visitors are sharing and where they're sharing it
  • Social Conversions - The Conversions report enables social media marketing accountability - and clearly shows how social impacts your business.
  • Social Sources - Social Sources reports help you refine where you spend time and move your social tactics from "gut feel" to data-driven.
  • Social Sharing - Combining traffic with sharing bridges social and content, enabling informed decisions to build community and increase organic shares of content - on and off your site.

Advertising Analytics

  • Make your search engine marketing more effective
  • Understand how display advertising contributes to your programs
  • Give mobile campaigns the attention they deserve
  • See how your advertising campaigns work together with Multi-Channel Funnels
  • Campaign measurement provides insights into what works, and what doesn’t
Google Analytics helps in measuring your market, understanding target interest, preference, and helps in determining changes for effective reach.   




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