Pinterest is a
pinboard-style social photo sharing website that allows users to
create and manage theme-based image collections such as events,
interests, hobbies and more. Users can browse other pinboards for
inspiration, 're-pin' images to their own collections and/or 'like'
photos. Pinterest's mission is to "connect everyone in the
world through the 'things' they find interesting" via a
global platform of inspiration and idea sharing. Pinterest allows its
users to share 'pins' on both Twitter and Facebook, which allows
users to share and interact with a broad community.
Pinterest is hot. In
fact, in March 2012 the site served up 2.3 billion page impressions
to over 4 million unique visitors a day.
Could Pinterest be the
silver bullet for retailers on social media? Pinterest is clearly
resonating with online consumers in a big way. To put it simply,
customers who find a product via Pinterest are more likely to
purchase it than those who find the product via other social
networks.
Who are these people?
Why do Pinterest users respond so strongly to products that are
pinned? This infographic from Tamba breaks down the stats, explaining
why Pinterest is so powerful with its consumption-friendly audience.
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