Google has launched a tool for fast, affordable and accurate consumer Surveys and it will act as an alternative revenue model for publishers. ‘Google Consumer Surveys’ is quite cheep one to the respective company and gives more realistic insights and reports about consumer perceptions.
According to Google Consumer Surveys product manager, Paul McDonald, “the tool has been introduced to make research affordable to small- and mid-size businesses that typically can’t afford to hire a market research firm. The tool allows users to create anonymous surveys via a self-service online interface which also analyses and presents the data in real time, simple reports.
Company
Companies can create online surveys to gain consumer insight. And much more with the survey like - Which version of my new logo will people like better? How much are dog owners willing to pay for an organic cotton leash? Is my brand awareness growing over time? We all have nagging questions about our own products, companies, and industries. Now it’s easy get answers and make major decisions with your consumers’ behavior and preferences in mind.
company gets nicely aggregated and analyzed data. Google automatically aggregates and analyzes responses, providing the data back through a simple online interface. Results appear as they come in, not days or weeks later.
There are sample templets, where one can customize and make a result oriented questioner/survey. With this surveys we can target entire internet users or selected (Gender wise, age group, preferences, etc.)
Results & insights: In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so one can easily segment by age, gender, location and more. See which results are statistically significant or order additional responses if your initial sample wasn’t sufficient.
Methodology & accuracy: Unlike other online survey platforms which send questionnaires to predetermined “panels,” Google Consumer Surveys takes a new approach to survey sampling, data collection and post-stratification weighting. This produces a close approximation to a random sample of the US Internet population and results that are as accurate as probability based panels.
Pricing: The service works as a DIY research tool, charging users 10 cents per response to questions of the their choice. Buyers of the research have the option to pay an extra 40 cents per response to target sub-populations based on gender, age and location and can target more specific audiences, such as dog owners, with a screening and follow-up question option that costs an additional 50 cents per response.
People
People complete questions in order to access premium content. People browsing the web come across the questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free. They don’t have to pull out a wallet or sign in and you gain insight into what people think.
Publishers
Publishers get paid as their visitors answer. Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Everyone wins.
Google Consumer Surveys provides both a new way to perform Internet surveys and a new method for publishers to monetize their content. Since Consumer Surveys run directly within publisher sites, the respondents may be more representative than respondents of more traditional internet surveys. Response rates for Google Consumer Surveys are higher than telephone surveys and standard Internet panels, and are much higher compared to many Internet intercept surveys. This higher response rate is due, in part, to the short survey length of Consumer Surveys and the inferred demographic data.
For more info - http://www.google.com/insights/consumersurveys/home
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