Care is on-line.
Patient’s knowledge in searching mobile
and social channels for cost-effective healthcare information has increased. Combined
with exhortation from qualified doctors, the web is helping patients in
selecting more accomplished doctors and hospitals.
In other way, hospitals
leveraging the opportunity by putting them first in place for reaching the
growing number of consumers who look online for health-care information.
For Digital Marketing in Healthcare,
SMAC is the key.
Social – Patients tend to refer experiences,
expertise, success stories, and testimonial. Social channel with better content
often engage more users and drives the possibilities.
Mobile – It’s in every hand.
Healthcare has come in hand. Healthcare sites, mobile apps, online events
(interactive sessions), etc.
Analytics – Measurement pays every
time. Analytics tools gives great insights about patient behavior online.
Cloud – Everything on cloud! Cost
effective, collaborative solutions made cloud as the preferred choice for
healthcare.
