Digital Marketing in Healthcare

Care is on-line.

Patient’s knowledge in searching mobile and social channels for cost-effective healthcare information has increased. Combined with exhortation from qualified doctors, the web is helping patients in selecting more accomplished doctors and hospitals.

In other way, hospitals leveraging the opportunity by putting them first in place for reaching the growing number of consumers who look online for health-care information.

For Digital Marketing in Healthcare, SMAC is the key.

Social – Patients tend to refer experiences, expertise, success stories, and testimonial. Social channel with better content often engage more users and drives the possibilities.

Mobile – It’s in every hand. Healthcare has come in hand. Healthcare sites, mobile apps, online events (interactive sessions), etc.

Analytics – Measurement pays every time. Analytics tools gives great insights about patient behavior online.

Cloud – Everything on cloud! Cost effective, collaborative solutions made cloud as the preferred choice for healthcare. 

Enterprise Digital Analytics

Digital analytics play an important role in nearly each enterprise’s digital marketing strategy, not just for following and measurement web site traffic, but for following and measurement different digital channels, as well. With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of those channels to web site traffic and conversions has increased significantly.

Key areas for digital marketers:

• Ensuring consistency of messaging across all channels
• Understanding how mobile users research/buy products
• Understanding where and when customers use different devices
• Using online data to optimize offline experience
• Using offline data to optimize online experience
• Attributing Big Data for more effective marketing

The benefits of digital analytics platforms:

• Developing actionable insights across the enterprise
• Harnessing powerful, real-time analytics
• A better understanding of user demographics.
• Improved tracking of on-site user behaviour
• Greater ability to monitor site performance and usability
• Increased measurability and marketing effectiveness 

Source: 2014 Third Door Media, Inc

Enterprise Digital Marketing Strategy

Digital marketing strategy uses the core values of an enterprise to make use of digital channels to promote or market products and services to consumers and businesses.

Components of Enterprise Digital Marketing Strategy: 

• Network Building Strategy
• Engagement strategy
• Content Marketing Strategy
• Recommendations
• Client Centric Strategy
• Employee Engagement Strategy
• Visibility Strategy
• Measurement and Follow-ups 

Digital Advantage: