Friday, December 9, 2011

How to Conduct Qualitative Market Research!!



Qualitative Research, Understanding the minds of society towards a products or service. As many researchers stated different methods to understand the consumer/market plus, there is no standalone format for best results.. 

In this process, much considerations needs to be notified – Like, Perceptions of individuals, Social learning and changes, Role of influences (Emotional, Motivational, etc,.), Functional aspects, etc,.

Check some interesting aspects about conducting a "Qualitative Research".

Qualitative Market Research: Understand What Methodology will be Used 

Conducting qualitative research is about asking the right people the right questions in the right format, says Hannah Baker Hitzhusen, vice president of qualitative research at CMI, a market research firm in Atlanta. What qual researchers do is very much on the front end, it is discovery or exploratory work. "For a qual study, we generally do a discussion guide to make sure we cover certain topics or issues," says Hitzhusen. Qual is generally used for small sample groups, because, "you want to spend a lot of time with the participants, maybe 90 to 120 minutes. Quant usually uses a larger sample size of people and a smaller amount of time, 15 to 30 minutes (for someone to fill out a questionnaire)," she explains.

Typically Qualitative researchers don't use experimental methods such as field trials or test markets, Stake maintains. "Not many use really highly-developed psychometric (e.g., personality or psychological tests) or econometric (e.g., economic statistics) indicators." Qualitative researchers generally rely on methodologies rooted in ethnography (e.g. field or participant observation) and phenomenology (e.g., understanding life experiences using written or recorded narratives). Market researchers partner with professional recruiters to identify and screen qualifying customers or consumers who in turn receive an honorarium for their participation in the study.

Qualitative research is usually contrasted against Quantitative research. Quantitative asks closed-ended questions that can be answered finitely by either "yes" or "no," true or false or multiple choice with an option for "other." It is used to collect numerical data, employing such techniques as surveys. Whereas, Qualitative asks open-ended questions that are phrased in such a way that invite people to tell their stories in their own words. Methods used to collect data include field observations, personal interviews and group discussions.

The job of a Qualitative researcher is to design and deliver data that drives best results.



Source: Inc.com, zpryme

Tuesday, November 8, 2011

4 Networking Mistakes We Don't Know We're Making!! (An Article in Frobes)


Whether you’re looking for a job or not, you’ve probably been encouraged to “network, network, network!” more times than you can count. Are all those conferences and events you’re attending leading to new connections or opportunities?
No? You’re not the only one. Many networking newbies have tendencies that actually inhibit building real relationships with their new contacts.
The good news: it’s not that hard to fix. Here’s what you might not even realize you’re doing wrong—and what to do about it.

Mistake #1: Talking about Yourself—All the Time

You’re talented! Eager! Ambitious! You have lots of ideas to share! And you want to make sure that every person you meet at the event knows who you are and what you do!
We get it. And yes, sharing your story with new contacts is important. But sharing your life story is overkill: Nothing can set a person off more than an aspiring professional who takes no interest in anything beside her own ambitions.

The Fix: Take Some Interest. Stop highlighting your latest accomplishment and start listening instead. Find people with industries or careers of interest to you, and ask them questions: How did they get their start? What do they love about their jobs, and what do they wish they could change? By taking an interest in your contact, you will make her feel valued—and hopefully interested in continuing the relationship. And you’ll likely gain some new insights, too.

Mistake #2: Expecting a Job

You’re looking for a new job, so you hit the circuit of industry events every week, asking every person you meet to help you find your new gig—after all, it’s not what you know, it’s who.
Well, yes. But give people some credit: If you pursue networking opportunities purely for the job prospects, your contacts will figure you out. You will leave them feeling used, and they will be less likely to recommend you for an opportunity. 


The Fix: Provide Some Value. If you’re looking for a job, don’t ask for it—work for it. Do some research into what your contact does both in and out of work and find ways that you can contribute your time or support. Perhaps you could volunteer your expertise in social media for the big convention she’s heading up, or offer your accounting knowledge for her non-profit. Provide some opportunity for contacts to see you in a working light, and you’ll be that much closer to a good referral.

Mistake #3: Not Saying Thanks

You attended a large event last week and grabbed coffee with one of your new professional contacts afterward. And then—the week got busy, and you didn’t get around to saying thank you. She’ll understand, right?
Maybe. But if you don’t show gratitude, even in the smallest (or largest) event, you risk leaving a negative impression—probably not the desired outcome of your meeting.

The Fix: Just Do It. Whether you pack notecards in your purse for post-meeting scribbles, set yourself a reminder on Gmail to send off a quick note, or just insert a quick “thanks for taking time to meet with me!” at the final handshake, you must say thank you. Not only will you solidify your reputation as a courteous individual, but you won’t be leaving your contacts with a bad taste in their mouths. Always say thank you, and your good impression will last until your next meeting.

Mistake #4: Forgetting to Follow Up

You meet someone over a networking happy hour and tell her you’ll send her your portfolio. But as the night goes on, she has a few drinks and meets a few dozen more people. You’re sure she’s forgotten all about you, so you decide it’s not even worth emailing her the next day.
Bad idea. Meeting someone is just the first step in networking. In order to forge a lasting relationship (and make sure people don’t forget you), you need to follow up, every single time. 

The Fix: Stay Accountable. If you told a networking contact that you would do something, do it. Even if you’re not sure she remembers you, you can bet that she will be grateful that you took the time out of your day to send her what you had discussed. If you’re worried about forgetting, keep a pen near your business card holder to quickly scribble out what follow-up actions you have for that contact, and review your cards after the event.

Above all, keep in mind that networking isn’t about short-term gain, but about learning, growing, and forming connections. Adopt good social habits, and you’ll see your skills and comfort improve, your opportunities increase, and your relationships grow—for the long haul.



This is an informative article published at - http://www.forbes.com/sites/dailymuse/2011/09/30/4-networking-mistakes-you-dont-know-youre-making/






Wednesday, October 19, 2011

Gartner Identifies the Top 10 Strategic Technologies for 2012



Gartner, Inc. highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. The analysts presented their findings during Gartner Symposium/ITxpo, being held here through October 20.

Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.

A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. These technologies impact the organization's long-term plans, programs and initiatives.

These top 10 technologies will be strategic for most organizations, and IT leaders should use this list in their strategic planning process by reviewing the technologies and how they fit into their expected needs,” said David Cearley, vice president and Gartner fellow.

Organizations should start exploratory projects to look at promised candidate technology and kick off a search for combinations of information sources, including social sites and unstructured data that may be mined for insights,” said Carl Claunch, vice president and distinguished analyst at Gartner.


The top 10 strategic technologies for 2012 include:

Media Tablets and Beyond. Users can choose between various form factors when it comes to mobile computing. No single platform, form factor or technology will dominate and companies should expect to manage a diverse environment with two to four intelligent clients through 2015. IT leaders need a managed diversity program to address multiple form factors, as well as employees bringing their own smartphones and tablet devices into the workplace.
Enterprises will have to come up with two mobile strategies – one to address the business to employee (B2E) scenario and one to address the business to consumer (B2C) scenario. On the B2E front, IT must consider social goals, business goals, financial goals, and risk management goals. On the B2C front, which includes business to business (B2B) activities to support consumers, IT needs to address a number of additional issues such as surfacing and managing APIs to access enterprise information and systems, integration with third-party applications, integration with various partners for capabilities such as search and social networking, and delivery through app stores.

Mobile-Centric Applications and Interfaces. The user interface (IU) paradigm in place for more than 20 years is changing. UIs with windows, icons, menus, and pointers will be replaced by mobile-centric interfaces emphasizing touch, gesture, search, voice and video. Applications themselves are likely to shift to more focused and simple apps that can be assembled into more complex solutions. These changes will drive the need for new user interface design skills.
Building application user interfaces that span a variety of device types, potentially from many vendors, requires an understanding of fragmented building blocks and an adaptable programming structure that assembles them into optimized content for each device. Mobile consumer application platform tools and mobile enterprise platform tools are emerging to make it easier to develop in this cross-platform environment. HTML5 will also provide a long term model to address some of the cross-platform issues. By 2015, mobile Web technologies will have advanced sufficiently, so that half the applications that would be written as native apps in 2011 will instead be delivered as Web apps.

Contextual and Social User Experience. Context-aware computing uses information about an end-user or objects environment, activities, connections and preferences to improve the quality of interaction with that end-user or object. A contextually aware system anticipates the user’s needs and proactively serves up the most appropriate and customized content, product or service. Context can be used to link mobile, social, location, payment and commerce. It can help build skills in augmented reality, model-driven security and ensemble applications. Through 2013, context aware applications will appear in targeted areas such as location-based services, augmented reality on mobile devices, and mobile commerce.

On the social front, the interfaces for applications are taking on the characteristics of social networks. Social information is also becoming a key source of contextual information to enhance delivery of search results or the operation of applications.

Internet of Things. The Internet of Things (IoT) is a concept that describes how the Internet will expand as sensors and intelligence are added to physical items such as consumer devices or physical assets and these objects are connected to the Internet. The vision and concept have existed for years, however, there has been an acceleration in the number and types of things that are being connected and in the technologies for identifying, sensing and communicating. These technologies are reaching critical mass and an economic tipping point over the next few years. Key elements of the IoT include:
  • Embedded sensors: Sensors that detect and communicate changes are being embedded, not just in mobile devices, but in an increasing number of places and objects.
  • Image Recognition: Image recognition technologies strive to identify objects, people, buildings, places logos, and anything else that has value to consumers and enterprises. Smartphones and tablets equipped with cameras have pushed this technology from mainly industrial applications to broad consumer and enterprise applications.
  • Near Field Communication (NFC) payment: NFC allows users to make payments by waving their mobile phone in front of a compatible reader. Once NFC is embedded in a critical mass of phones for payment, industries such as public transportation, airlines, retail and healthcare can explore other areas in which NFC technology can improve efficiency and customer service.
App Stores and Marketplaces. Application stores by Apple and Android provide marketplaces where hundreds of thousands of applications are available to mobile users. Gartner forecasts that by 2014, there will be more than 70 billion mobile application downloads from app stores every year. This will grow from a consumer-only phenomena to an enterprise focus. With enterprise app stores, the role of IT shifts from that of a centralized planner to a market manager providing governance and brokerage services to users and potentially an ecosystem to support entrepreneurs. Enterprises should use a managed diversity approach to focus on app store efforts and segment apps by risk and value.

Next-Generation Analytics. Analytics is growing along three key dimensions:
From traditional offline analytics to in-line embedded analytics. This has been the focus for many efforts in the past and will continue to be an important focus for analytics.
From analyzing historical data to explain what happened to analyzing historical and real-time data from multiple systems to simulate and predict the future.
Over the next three years, analytics will mature along a third dimension, from structured and simple data analyzed by individuals to analysis of complex information of many types (text, video, etc…) from many systems supporting a collaborative decision process that brings multiple people together to analyze, brainstorm and make decisions.
Analytics is also beginning to shift to the cloud and exploit cloud resources for high performance and grid computing.
In 2011 and 2012, analytics will increasingly focus on decisions and collaboration. The new step is to provide simulation, prediction, optimization and other analytics, not simply information, to empower even more decision flexibility at the time and place of every business process action.

Big Data. The size, complexity of formats and speed of delivery exceeds the capabilities of traditional data management technologies; it requires the use of new or exotic technologies simply to manage the volume alone. Many new technologies are emerging, with the potential to be disruptive (e.g., in-memory DBMS). Analytics has become a major driving application for data warehousing, with the use of MapReduce outside and inside the DBMS, and the use of self-service data marts. One major implication of big data is that in the future users will not be able to put all useful information into a single data warehouse. Logical data warehouses bringing together information from multiple sources as needed will replace the single data warehouse model.

In-Memory Computing. Gartner sees huge use of flash memory in consumer devices, entertainment equipment and other embedded IT systems. In addition, it offers a new layer of the memory hierarchy in servers that has key advantages — space, heat, performance and ruggedness among them. Besides delivering a new storage tier, the availability of large amounts of memory is driving new application models. In-memory applications platforms include in-memory analytics, event processing platforms, in-memory application servers, in-memory data management and in-memory messaging.

Running existing applications in-memory or refactoring these applications to exploit in-memory approaches can result in improved transactional application performance and scalability, lower latency (less than one microsecond) application messaging, dramatically faster batch execution and faster response time in analytical applications. As cost and availability of memory intensive hardware platforms reach tipping points in 2012 and 2013, the in-memory approach will enter the mainstream.

Extreme Low-Energy Servers. The adoption of low-energy servers — the radical new systems being proposed, announced and marketed by mostly new entrants to the server business —will take the buyer on a trip backward in time. These systems are built on low-power processors typically used in mobile devices. The potential advantage is delivering 30 times or more processors in a particular server unit with lower power consumption vs. current server approaches. The new approach is well suited for certain non-compute intensive tasks such as map/reduce workloads or delivery of static objects to a website. However, most applications will require more processing power, and the low-energy server model potentially increases management costs, undercutting broader use of the approach.

Cloud Computing. Cloud is a disruptive force and has the potential for broad long-term impact in most industries. While the market remains in its early stages in 2011 and 2012, it will see the full range of large enterprise providers fully engaged in delivering a range of offerings to build cloud environments and deliver cloud services. Oracle, IBM and SAP all have major initiatives to deliver a broader range of cloud services over the next two years. As Microsoft continues to expand its cloud offering, and these traditional enterprise players expand offerings, users will see competition heat up and enterprise-level cloud services increase.

Enterprises are moving from trying to understand the cloud to making decisions on selected workloads to implement on cloud services and where they need to build out private clouds. Hybrid cloud computing which brings together external public cloud services and internal private cloud services, as well as the capabilities to secure, manage and govern the entire cloud spectrum will be a major focus for 2012. From a security perspective new certification programs including FedRAMP and CAMM will be ready for initial trial, setting the stage for more secure cloud computing. On the private cloud front, IT will be challenged to bring operations and development groups closer together using “DevOps” concepts in order to approach the speed and efficiencies of public cloud service providers.

Analysts Examine Latest Industry Trends During Gartner Symposium/ITxpo, October 16-20, in Orlando

Tuesday, October 11, 2011

100 BEST COMPANIES TO WORK FOR


Top 100
Fortune picked the best 100 companies by conducting an extensive employee survey in corporate America. Over 300 companies participated in this year's survey. The survey contained questions related to employees attitudes about the management's credibility, job satisfaction, camaraderie, pay and benefit programs, hiring, communication, and diversity.
Check the best companies to work with--

RankCompany Job
growth
U.S.
employees
1SAS3%5,629
2Boston Consulting Group2%1,713
3Wegmans Food Markets6%39,255
4GoogleN.A.N.A.
5NetApp9%5,455
6Zappos.com37%1,843
7Camden Property Trust0%1,719
8Nugget Market-2%1,240
9Recreational Equipment (REI)-1%9,380
10DreamWorks Animation SKG10%1,994
11Edward Jones2%35,987
12Scottrade19%2,884
13Alston & Bird-12%1,611
14Robert W. Baird5%2,406
15Mercedes-Benz USA-3%1,657
16JM Family Enterprises-2%3,688
17USAA-1%21,889
18Stew Leonard's-7%1,991
19The Methodist Hospital System2%11,298
20Cisco3%36,612
21Container Store-3%3,338
22DPR Construction-7%1,073
23Goldman Sachs7%13,154
24Whole Foods Market3%52,915
25Umpqua Bank18%2,154
26Plante & Moran-4%1,478
27CHG Healthcare Services-5%1,124
28Bingham McCutchen7%1,607
29Quicken Loans4%3,179
30NuStar Energy4%1,419
31W. L. Gore & Associates1%5,770
32Chesapeake Energy10%8,529
33Qualcomm2%12,520
34QuikTrip5%10,936
35Genentech3%11,464
36Southern Ohio Medical Center18%2,276
37Scripps Health5%11,847
38PCL Construction-4%1,323
39American Fidelity Assurance-1%1,495
40Balfour Beatty Construction37%2,079
41Devon Energy-10%3,508
42Baptist Health South Florida5%12,249
43Shared Technologies-3%1,192
44Intuit-3%6,475
45TDIndustries-11%1,429
46Johnson Financial Group-4%1,259
47Novo Nordisk-1%3,340
48Build-A-Bear Workshop-7%4,250
49American Express-3%26,329
50Baker Donelson1%1,127
51Intel-1%42,694
52Salesforce.com15%2,725
53Four Seasons HotelsN.A.11,729
54Atlantic Health5%7,418
55Perkins Coie2%1,726
56Millennium: The Takeda Oncology Company11%1,269
57Aflac0%4,400
58General Mills1%16,803
59Hasbro-4%3,055
60Children's Healthcare of Atlanta-1%6,521
61Mayo Clinic-1%41,068
62OhioHealth4%12,529
63Deloitte-1%38,493
64FactSet Research Systems3%1,355
65Adobe Systems18%4,788
66EOG Resources5%1,811
67Publix Super Markets-1%141,217
68Stryker-2%8,389
69Mattel-2%5,161
70S.C. Johnson & Son-1%3,310
71Marriott International-4%106,280
72Microsoft-4%53,410
73PricewaterhouseCoopers-4%28,168
74Nordstrom19%49,447
75Arkansas Children's Hospital2%3,776
76Gilbane-9%1,761
77Ernst & Young-7%23,102
78SRC/SRCTec9%1,054
79National Instruments-1%2,545
80St. Jude Children's Research Hospital-1%3,557
81CarMax3%13,436
82Teach For America10%1,236
83Kimpton Hotels & Restaurants6%6,735
84Bright Horizons Family Solutions-4%13,737
85Booz Allen Hamilton9%23,294
86KPMG-5%19,892
87Men's Wearhouse-1%14,548
88Meridian Health-8%8,004
89Brocade Communications Systems8%3,112
90CH2M Hill-12%13,486
91The Everett Clinic4%1,633
92Rackspace Hosting14%2,405
93J. M. Smucker-4%4,157
94AĆ©ropostale7%16,589
95Morningstar14%1,224
96MITRE2%6,686
97Darden Restaurants21%167,537
98Starbucks-5%103,425
99Accenture4%31,000
100W. W. Grainger-3%13,699
 

Notes:
N.A.: Not available. U.S. employees includes part-timers as of time of survey. Job growth, new jobs, and voluntary turnover are full-time only. Revenues are for 2009 or latest fiscal year. All data based on U.S. employees.
* Average annual pay: yearly pay rate plus additional cash compensation for the largest classification of full-time salaried and hourly employees.





Source: http://money.cnn.com/magazines/fortune/bestcompanies/2011/full_list/
http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=100&nav=category